Michael Stock

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Brochure / Portfolio

48-Page Company Brochure for Digital and Print

I led the design and production of a 48-page sales brochure for African Adventures, a small volunteer travel organisation based in Hampshire that specialise in group trips to Ghana, Kenya and Zanzibar. The brochure needed to tell the social enterprise’s potential group leaders everything about the unique organisation, their fully-inclusive nature of their trips and the complete process of organising a volunteering trip. 

The brochure was split in logical sections and ordered in a way that answered all the questions that crop up in trips such as these. What was on offer? Where could you go? Who could travel? Why choose African Adventures? How do we afford it?

The brochures proved successful and as a result a further three iterations were produced on a yearly basis, each time with revised content and refreshed design to keep it consistent with the organisation’s collateral.

Challenges included:

Collating Content

I worked closely with the client to order the content in a logical way and effectively guide potential customers through the whole process.

Design Consistency

Adapting future iterations as a result of feedback of recruitment teams and volunteers and incorporating any changes to the organisation’s branding.

Media Management

Managing a print-quality brochure without any professional photography. All media was from a mixture of the client’s staff and volunteers.

One of the key differences from previous company brochures was the striking use of full page images which was made possible by an ever-growing catalogue of images taken by staff and volunteers. I worked closely with the Marketing Team to encourage volunteers to share their images with us, and we ran targeted campaigns to gather specific content when it was needed. I also ran workshops for travelling staff in order to get the best quality content they could when “in-country”, this included basic photography tips as well as transfer methods (this process was also used to gather video content in order to create promotional videos).

The Client: African Adventures are a small volunteer travel organisation based in Hampshire. Specialising in group trips to Ghana, Kenya and Zanzibar, the social enterprise has sent more than 6000 volunteers to assist teachers and help build schools and clinics in deprived communities across those destination countries.

Portfolio / Website

Company Website Using Responsive Child Theme

African Adventures are a volunteer travel organisation based in Hampshire. Specialising in group trips to Ghana, Kenya and Zanzibar, the social enterprise has sent more than 6000 volunteers to assist teachers and help build schools and clinics in deprived communities.

The organisation required a new website to showcase their group trip offerings, their destination countries, and their company ethos. The website developed further over several years as new functionality was required including the creation of bespoke landing pages for each group trip that was launched to enable quick, centralised sign-ups. Some of the functionality included:

Advanced Forms

Using an advanced form plugin with conditional logic, and combined with SMTP, Pop-ups, and submission database creation.

Quote Calculator

Using complex conditional logic and step by step form progression we enabled customers to get exact prices despite many variables.

Custom Menus and Footers

Creating custom responsive menus for headers and footers to allow easy contact and clear display of accreditations and policies.

Child Theme Creation

Creating a child theme to allow for significant manipulation without damaging the original theme and allowing seamless updates.

Responsive Design

Custom CSS added to make each page, and the elements within it fully responsive across all devices with particular attention paid to items above the fold.

Testing and Development

Research and implementation of a system of plugins and services for multi-level back-ups and a development area for testing updates and advancements.

Further sections were added as the company became to the United Nations’ Global Compact and aligned its own work in Africa and the UK with the UN’s Sustainable Development Goals.