I led the design and production of a 48-page sales brochure for African Adventures, a small volunteer travel organisation based in Hampshire that specialise in group trips to Ghana, Kenya and Zanzibar. The brochure needed to tell the social enterprise’s potential group leaders everything about the unique organisation, their fully-inclusive nature of their trips and the complete process of organising a volunteering trip.
The brochure was split in logical sections and ordered in a way that answered all the questions that crop up in trips such as these. What was on offer? Where could you go? Who could travel? Why choose African Adventures? How do we afford it?
The brochures proved successful and as a result a further three iterations were produced on a yearly basis, each time with revised content and refreshed design to keep it consistent with the organisation’s collateral.
Challenges included:
Collating Content
I worked closely with the client to order the content in a logical way and effectively guide potential customers through the whole process.
Design Consistency
Adapting future iterations as a result of feedback of recruitment teams and volunteers and incorporating any changes to the organisation’s branding.
Media Management
Managing a print-quality brochure without any professional photography. All media was from a mixture of the client’s staff and volunteers.
One of the key differences from previous company brochures was the striking use of full page images which was made possible by an ever-growing catalogue of images taken by staff and volunteers. I worked closely with the Marketing Team to encourage volunteers to share their images with us, and we ran targeted campaigns to gather specific content when it was needed. I also ran workshops for travelling staff in order to get the best quality content they could when “in-country”, this included basic photography tips as well as transfer methods (this process was also used to gather video content in order to create promotional videos).
The Client: African Adventures are a small volunteer travel organisation based in Hampshire. Specialising in group trips to Ghana, Kenya and Zanzibar, the social enterprise has sent more than 6000 volunteers to assist teachers and help build schools and clinics in deprived communities across those destination countries.
