My client required a professional identity as a self employed performance coach.
Most of her competition operate under their own names, but she had created a professional pseudonym that reflected the service she offered and in turn wanted an identity that also reflected it.
To juxtapose the pseudonym and to personalise the identity we used her handwriting as the basis for the text. I chose to enlarge the handwriting to a workable size by hand as I find I get a more accurate result, before scanning the enlargement into the computer and creating a vector version; which can then be used at whatever scale I choose.
The client already had some colours in mind so we went about selecting combinations that would compliment the clinical and energetic style we were creating. The resulting logo and colour scheme were used to create business cards, social media profiles, a web page, posters and flyers.